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I stated, “That a person’s fascinating. That a person’s type of unusual.” Then I understood it’s not you guys publishing on Upwork. It’s people who have these little jobs that they require some designer or some video designer to develop and so they’re publishing Click Funnels tasks on Upwork. Russell: Yeah. Andrew: That’s how huge this community has actually gotten, that they’re really searching for certified professionals to manage their Click Funnels.
Wow. All right. This is substantial. Let’s close off with this. What’s the very best part of having built this thing up? Russell: For me, so I love dealing with entrepreneurs due to the fact that I seem like business owners are individuals who change the world. And I seem like everyone’s got these different businesses and they’re changing individuals’s lives in various methods.
I seem like Click Funnels is this little tool, this little piece in the middle that helps them get their message out to more people. For me, that’s been the finest part, seeing that we have actually allowed entrepreneurs to share their message, to alter more people’s lives, to change the world.
Like we had a modification to get a piece of each of those and for me and for the entire team, like that is the biggest benefit on the planet is to see how other individuals’s lives have actually been altered due to the fact that of Click Funnels. It’s amazing. We’re liking it. Andrew: I can see that.
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Before I close it out, I have actually got to read this e-mail that I got from Daniel Levine, who stated that he simply signed up for Mixergy Premium. He stated, “Andrew, I’ve been indicating to email you to say that you require educate your listeners more on what Mixergy Premium is.
So, as a long time listener, I’m pumped to attempt it out and I hope you get loads of signups,” and he constantly states, “Hey, Andrew, please inform people what it is.” So, Daniel Levine, I’m going to tell people right now what it is. I think the very best way to discuss it is with an example.
I said, “How ‘d you grow so fast?” He stated, “Well, I have this ambassador program. I give people this title of ambassador and I provide them rewards for sharing my newsletter and getting more people to sign up.” He discusses this entire process. I believe, “Well, that’s fantastic.” That’s what an interview has to do with.
Well, in Mixergy Premium, we have him teach it step by action, reveal your screen, inform us how you got this ambassador program, how do you pick the rewards you provide individuals? What do you do behind the scenes to incentivize people? Teach it to us. I in fact employed a videographer, Ben Nesvig, to fly here to San Francisco to enter into Sam’s workplace to sit down with Sam to grill him– I also was grilling him– so we might get an action by step guide on how to do it.
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That’s one example of over 100 different courses we have on Mixergy, where I bring in a business owner who does something particularly well that he does not talk about to teach it step by action by action. We have, as I stated, over 100 of those. We have over 1,000 interviews in the vault of Mixergy here with entrepreneurs who tell their story.
Yes, I could offer anybody of these courses separately for a couple of hundred bucks. However I decided I’m just going to have one month-to-month subscription. When you sign up, you get access to everything. And if you wish to do what Daniel Levine did, all you have to do is go to Mixergy Premium.com to register.
All right. So, thanks, Daniel. Thank you, Russell for doing this interview. Thank you to my 2 sponsors, which are Toptal.com/ Mixergy and finally Skill Scheduling.com/ Mixergy. Cool. Thanks, Russell. Russell: Thank you. Andrew: You bet. Thank you all for listening. Bye, everybody.
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In 2003, Russell had his very first success as an online marketer offering a software called Zip Brander. Zip Brander was a viral marketing tool that not only drove laser-targeted traffic to your site, however helped increase backend revenues, immediately. Two years later on in 2005, Russell produced another item selling “How To Produce A Potato Gun” DVDs.
These preliminary items launched Russell into the world of Web Marketing, where he quickly turned into one of the leading marketing minds worldwide. Within a year of graduating college, he ‘d made his first million dollars offering his items. Russell offered everything from shakes and supplements, to training, books, consulting, vouchers, tee shirts, innovation services, and software application.
The restrictions and barriers Russell experienced with the innovation needed to bring his sales funnels to life, became the birthplace of the concept for his software application company, Click Funnels. Together with his partner Todd Dickerson, Russell released their sales funnel software application in October 2014, and the company has actually grown to $100,000,000 and 55,000 customers in the first 3 years.
Credit: Russell Brunson Russell Brunson For the majority of, Silicon Valley is a hotbed of technological performance, brimming with a sea of startups, each demanding the attention of both customers and investor. Yet, situated some 670 miles northeast from the world’s most notorious birther of worldwide tech leviathans and newly-minted startups, sits a little town in Boise, Idaho, which is now home to one of the hottest Saa S business in the world. That remains in addition to a no-risk trial period of approximately two weeks. We’re actually talking about a scenario where they want you to be happy. They will hang out on the phone with you like they made with Russell making sure that they understand what you’re looking for, what you wish to work with, how you deal with your designers and after that they go find you the ideal individual and they offer you that no-risk trial period to ensure that it is the best individual and then another 80 hours of designer credit after you spend for 80 to really secure the satisfaction.
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So, I hope you go sign up and after that do what they’re anticipating and I’m anticipating, which is stop spreading out the word about this excellent company– Toptal.com/ Mixergy. You were mentioning how you went to a white boards and you stated, “I believe it must do this, this, this, this, and this.” I’m wondering how you understood which of those features to include and which ones to back out.
How did you understand what to include? Russell: Yeah. So, at first when we first mapped it out, we type of broke it down there were 3 core things we wanted to do within Click Funnels. We even provided little names. The very first is Click Funnels, which is the capability to develop funnels.
Our next code name was knapsack. That was going to be the affiliate platform. The third thing was like it would be cool to have e-mail auto-responders and text and be able to have wise funnels that can change on the fly. That was our more sophisticated feature set, so we called that actionetics.
Like you stated, we do not start with whatever. That was the huge thing to attempt to tackle. So, initially, we want funnels. We simply desired something– all the sales funnels we ‘d constructed over the last 10 years, there were numerous similarities, right? There were probably perhaps a handful of various types of funnels, but besides that, things are very comparable consistently.
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So, that was our greatest focus. There are so many page home builders on the marketplace. As you know, there are lots of them. I do not believe the world desired or required another page builder. We wanted something that resembled the next level. Andrew: So, what are you discussing? You needed to have a one-page landing page with an e-mail opt-in.
Andrew: And then after that what else did you want? Russell: The next page is we desired to have a sales page, so offering your service or product. Andrew: Okay. Russell: Usually after someone purchases something– for us, a lot of our marketing, we offer truly low ticket things. I have my book that we sell.
You just cover shipping and handling. So, it’s extremely low ticket simply to get someone in the door. They purchase the book. However then the next page, we resemble, “You bought the book. How would you like our traffic course for $200 and have the ability to one-click upsell?” Andrew: That was all going to take place in the very same flow? Russell: Yeah.
So, just something that would incorporate what we had and like 98% of all of our sales funnels were quite comparable. We needed something that would create those truly quick and actually easy. If we might do that, I was like then for us internally, that’s 2 of the 3 months it takes us just to develop that piece.
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Now we have actually just got to do the polishing and the copy and the video and all the little pieces that you need sort of towards the end. Andrew: No e-mail, though? Russell: In the beginning we didn’t do any email, no. We concentrated on combination. Since right now, we desire to be the very best funnel company in the world and we’ll let other people stress over the e-mail.
That’s how we launched initially. We didn’t have any type of shopping cart capability at very first. It was just pages and you ‘d have to connect to some external shopping cart. Andrew: Oh, truly? That wasn’t your shopping cart? Russell: Initially it wasn’t. It is now. So, now we built our own internal that integrates with Stripe and Braintree, things like that.
It was simply funnels and then you get a link out to external order types. Andrew: I see an old image from your website. It states, “Squeeze page to sales page to order confirmation page to download page– we take care of everything.” That’s the thing that it was and after that all these different integrations, like you stated, for different e-mail service providers like Mail Chimp, AWeber and even Mad Mimi.
Now you’ve got your whole– really, how did you know what features? Were you believing primarily about yourself or were you thinking about your customers who were getting training from you about how to start a company? Russell: So, it was a bit of both. We’ve listened very cautious to consumer feedback.
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You’re missing out on the ideal thing.” We type of had a vision of where we desired to go based on our experience of doing it a lot of times. Along the way we listened to individuals also. The entire shopping cart thing was coming out of individuals stating, “Whatever is here.